ekspan & open door theatre company
A remarkable Sheffield partnership between engineering firm Ekspan and the Open Door Theatre Company (ODTC) dramatically demonstrates the positive outcomes achieved when the best of business “know-how” and artistic creativity combine.
Ekspan transformed a 15,000 square foot factory to host a production of George Orwell’s ‘1984’ staged by the ODTC. The use of this unique space plus critical project management support supplied by Ekspan ensured the play was a resounding success; and gave birth to a permanent community hub benefiting local people – the Brightside Project.
The project enabled Ekspan to profile its business and services in situ, generating invaluable publicity in addition to networking opportunities with a wide range of new contacts. Stronger relationships forged with customers and suppliers involved in the project improved Ekspan’s ability to support its clients’ needs.
Staff engagement in the project enhanced employee cohesion and teamwork, leaving a lasting blueprint ripe for further consolidation. Staff participated in every aspect of the project – from building the stage set, acting, security and bar-tending to marketing and producing design, press and publicity materials.
The partnership also enabled ODTC to fully realize its artistic remit – bringing innovative, thought-provoking, high quality theatre to communities where such opportunities are limited.
The Brightside Project is now a fully licensed arts venue hosting a wide range of community projects which involve young people, showcase local talent and reach the seldom heard.
Winners of the Jaguar Land Rover A&B Community & Young People Award
Case study published: February 2013